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The Power of Video Marketing: 10 Compelling Statistics to Convince You 

Being ahead of the curve is crucial in the ever-changing world of digital marketing. In India, video marketing has emerged as a key component of effective marketing plans. These data, which were created with an Indian audience in mind, will certainly convince you of the irrefutable necessity of video marketing if you’re still not convinced.  […]

13 Essential Steps to Craft B2C Media Planning in 2023

In the ever-evolving world of business, effectively reaching your target audience is paramount. This rings especially true in the realm of B2C (business-to-consumer) interactions, where connecting with consumers through strategic media planning can make or break your marketing efforts. Whether you’re looking to boost brand awareness, drive sales, or introduce a new product, a well-crafted […]

Connected TV vs Linear TV: Impact on the Advertising Industry

CTV has revolutionized television consumption and advertising, offering distinct characteristics, advantages, and challenges compared to Linear TV. This blog post examines the disparities between the two and their impact on the advertising CTV landscape.  Linear TV: The Traditional Broadcasting Model   Linear TV refers to the conventional method of television broadcasting, where content is distributed through […]

Ways to Increase App Revenue 2023-2024

In the dynamic environment of mobile apps, monetization has always been the primary goal of app developers and publishers. As the market becomes more competitive, it is important to implement effective strategies to increase app revenue in 2023-2024. This article outlines key strategies to help app owners maximize their revenue potential and achieve sustainable success.   […]

What is Ad Fraud? | Protection Against Ad Fraud

eRGADX and Double Verify Join Forces! However, with this, increased opportunity comes an increased risk of ad fraud and other types of invalid traffic. This is where Double Verify comes in – as a leading provider of digital media measurement software. What is DoubleVerify?  DoubleVerify is a software platform that provides solutions for ad verification, […]