Google Ads vs. DV360: Key Differences
Google offers its advertisers the opportunity to run display ads with two of its products using the Google Display Network (GDN)—Google Ads and DV360. Google
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Google offers its advertisers the opportunity to run display ads with two of its products using the Google Display Network (GDN)—Google Ads and DV360. Google
RTB and Programmatic Advertisement can be a little confusing, RTB only represents a part of Programmatic Advertising but these two topics can not be related
In-game advertising, which is a great way for game developers to monetize their games, is one of the key trends in mobile game monetization. It
In this blog, you will learn all about organic and inorganic traffic, the most important forms of traffic you can get on your website. What
Attracting your target audience is the key to the success of any marketing campaign. Marketing experts need to keep an eye out for fresher, more
Authorized Digital Sales, also known as Ads.txt is an IAB technology that ensures to sell our digital ad inventories through sellers such as Adsense, who
Sellers. JSON is an IAB-provided standard to allow buyers to discover and verify entities who are either direct sellers of or intermediaries. Sellers, JSON works
The rise of CTV and OTT has encouraged the idea of “cord-cutting,” in which customers stop using their regular cable service in favor of only
OTT is a relatively new concept, so there is a huge amount of potential for growth. As more companies enter the OTT market, consumers have
The process of Ad Refresh is refreshing ads to serve new ads to users while they are visiting a specific web page. From the publisher’s
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