
What is Sellers.JSON?
Sellers. JSON is an IAB-provided standard to allow buyers to discover and verify entities who are either direct sellers of or intermediaries. Sellers, JSON works
Sellers. JSON is an IAB-provided standard to allow buyers to discover and verify entities who are either direct sellers of or intermediaries. Sellers, JSON works
The rise of CTV and OTT has encouraged the idea of “cord-cutting,” in which customers stop using their regular cable service in favor of only
OTT is a relatively new concept, so there is a huge amount of potential for growth. As more companies enter the OTT market, consumers have
The process of Ad Refresh is refreshing ads to serve new ads to users while they are visiting a specific web page. From the publisher’s
Header bidding often referred to as advance bidding or pre-bidding, is a programmatic approach to selling inventory to multiple ad exchanges at once before calling
In this article, we will learn about CCPA, GDPR, and CMP. The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that states
Online video advertising platforms are becoming more popular as a result of the growth of the Internet and its replacement of traditional TV streaming, which
Over the last few years, Ad Viewability has become one of the key factors in the ad tech industry. For a long time, it was
It is possible to track all different kinds of digital marketing operations using digital metrics. Learn more about the metrics in digital marketing in this
Invalid traffic also known as IVT are the malicious bots, views and clicks on ads that increases conversion numbers resulting inflation on advertiser’s cost. As
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