The rise of CTV and OTT has encouraged the idea of “cord-cutting,” in which customers stop using their regular cable service in favor of only

OTT is a relatively new concept, so there is a huge amount of potential for growth. As more companies enter the OTT market, consumers have

The process of Ad Refresh is refreshing ads to serve new ads to users while they are visiting a specific web page. From the publisher’s

Header bidding often referred to as advance bidding or pre-bidding, is a programmatic approach to selling inventory to multiple ad exchanges at once before calling

Online video advertising platforms are becoming more popular as a result of the growth of the Internet and its replacement of traditional TV streaming, which

Over the last few years, Ad Viewability has become one of the key factors in the ad tech industry. For a long time, it was

It is possible to track all different kinds of digital marketing operations using digital metrics. Learn more about the metrics in digital marketing in this

Invalid traffic also known as IVT are the malicious bots, views and clicks on ads that increases conversion numbers resulting inflation on advertiser’s cost. As