Blog

As connected TV (CTV) continues to dominate the digital advertising landscape, brands are exploring new ways to reach their target audience. In

Are you a publisher struggling with declining ad revenue? You’re not alone. Many digital publishers are noticing a dip in earnings due

Every generation has its own unique approach to shopping, but none have disrupted the advertising world quite like Gen Z. As the

Table of Contents: Video monetization has become an essential revenue stream for content creators and businesses. Traditionally, ad-based revenue has been the

Imagine having an army of brand advocates creating content for your brand—for free. That’s the power of User-Generated Content (UGC). From product

Programmatic advertising is highly important in the field of digital marketing in recent times. New technologies have come up, involving data and

Imagine browsing your favorite online store, only to later see ads for the same products across various websites. This seamless advertising experience

The question of whether YouTube SEO is dead often pops up among content creators and marketers. However, the reality is that YouTube

Not long ago, the rapid growth of artificial intelligence created massive impacts on many industries, especially on the advertising industry. AI is

Imagine visiting an online store, checking out a product, and then seeing ads for that same product on your social media feed.

Advertising is everywhere, from the billboards you see on the street to the ads you encounter while scrolling through your phone. But

Programmatic advertising has completely revolutionized the digital marketing world. It has automated the buying and selling of ad space. As we enter

The effectiveness of A/B testing in marketing strategies is a topic of ongoing debate among professionals. While some advocate for its unparalleled

Targeted email marketing is a vital tool for small business owners aiming to maximize their marketing efforts. By focusing on specific segments

Search engine optimization has been declared “dead” many times over the years. However, while traditional SEO strategies may have evolved, local SEO