Blog

In the fast-paced world of online ads, making money and reaching the right people is super important. That is where ad exchanges

You need to use data to run a successful business in the digital age, and Google Analytics is one of the best

Managing a Paid Media campaign involves making lots of decisions, like who to target, where to place ads, and how much to

One word that has become extremely popular in the constantly evolving world of digital marketing is “programmatic advertising.” As digital outlets continue

In the fast-paced digital landscape, businesses do different stunts to grab their audience attention amidst the online noise. One effective way they

In the modern, digital world, understanding the ins and outs of online marketing is paramount for businesses aiming to thrive in the

Being ahead of the curve is crucial in the ever-changing world of digital marketing. In India, video marketing has emerged as a

In the ever-evolving world of business, effectively reaching your target audience is paramount. This rings especially true in the realm of B2C

CTV has revolutionized television consumption and advertising, offering distinct characteristics, advantages, and challenges compared to Linear TV. This blog post examines the

In the dynamic environment of mobile apps, monetization has always been the primary goal of app developers and publishers. As the market

eRGADX and Double Verify Join Forces! However, with this, increased opportunity comes an increased risk of ad fraud and other types of

In 2023, experts anticipate that the global market for CTV will continue its growth. Increasing adoption of streaming services and a growing

Google Tag Manager is a tool that helps you manage measurement codes and tags on your website or mobile app, making it

The Google Marketing Platform is an integrated ad technology platform that gives advertisers and agencies the ability to plan, execute and build

Consumers of today are always connected, whether they are at home, at work, or anywhere else. The OOH industry has been developing