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CTV has revolutionized television consumption and advertising, offering distinct characteristics, advantages, and challenges compared to Linear TV. This blog post examines the

In the dynamic environment of mobile apps, monetization has always been the primary goal of app developers and publishers. As the market

eRGADX and Double Verify Join Forces! However, with this, increased opportunity comes an increased risk of ad fraud and other types of

In 2023, experts anticipate that the global market for CTV will continue its growth. Increasing adoption of streaming services and a growing

Google Tag Manager is a tool that helps you manage measurement codes and tags on your website or mobile app, making it

The Google Marketing Platform is an integrated ad technology platform that gives advertisers and agencies the ability to plan, execute and build

Consumers of today are always connected, whether they are at home, at work, or anywhere else. The OOH industry has been developing

The programmatic advertising ecosystem consists of two parts: Ad networks and Ad exchanges. People often use them interchangeably because of their role

Campaign Manager 360 is a single tool for campaign planning, creative design and management, audience data organization and application, inventory acquisition and

A platform called Google Adverts (formerly known as Google AdWords) makes it possible to handle paid text ads on the Google Search

Paid and organic search results are the two primary subcategories of Google’s search results. Google’s algorithm incorporates many ranking factors. SEO aims

For the most seasoned marketers, the online advertising sector is crowded with a variety of media-buying strategies, making it more and more

Google offers its advertisers the opportunity to run display ads with two of its products using the Google Display Network (GDN)—Google Ads

RTB and Programmatic Advertisement can be a little confusing, RTB only represents a part of Programmatic Advertising but these two topics can

In-game advertising, which is a great way for game developers to monetize their games, is one of the key trends in mobile