What is In-Game advertising? Ad Formats, Targeting
In-game advertising, which is a great way for game developers to monetize their games, is one of the key trends in mobile game monetization. It is a well-liked substitute for brand recognition and can increase purchase intent by up to 12%. So what is In-Game Advertising? Selling ad space within their games is one-way game […]
Organic Vs Inorganic Traffic: Important Distinctions
In this blog, you will learn all about organic and inorganic traffic, the most important forms of traffic you can get on your website. What is Organic Traffic? Organic traffic can be defined as visits to a website coming from a search engine’s organic search results and not from paid ads. When users enter a […]
What Are Rich Media Ads? How does it benefit?
Attracting your target audience is the key to the success of any marketing campaign. Marketing experts need to keep an eye out for fresher, more creative approaches to entice people to check out their goods and services. Rich media is the perfect marketing solution for businesses always looking for clever ways to connect with potential […]
What is Ads.Txt?
Authorized Digital Sales, also known as Ads.txt is an IAB technology that ensures to sell our digital ad inventories through sellers such as Adsense, who we have identified as authorized sellers. How does Ads.txt act as a life savior? In general, Ads.txt helps with domain spoofing (a kind of ad fraud).Ads.text also tackles arbitrage which […]
What is Sellers.JSON?
Sellers. JSON is an IAB-provided standard to allow buyers to discover and verify entities who are either direct sellers of or intermediaries. Sellers, JSON works through a publicly-available file of seller information and also increases the transparency in the ads and helps to combat fraud. So how does it work? Sellers. JSON is a bit […]
What is Connected TV (CTV) Advertising?
The rise of CTV and OTT has encouraged the idea of “cord-cutting,” in which customers stop using their regular cable service in favor of only using these streaming or VOD forms. The greatest way to use the growing convergence of traditional TV and digital technology is through CTV commercials. These advertisements are tailored ones that […]
What is OTT Advertising – A Synopsis
OTT is a relatively new concept, so there is a huge amount of potential for growth. As more companies enter the OTT market, consumers have access to a wider selection of options and marketers have access to more ad inventory. As more people switch to only accessing media online, using OTT services will be the […]
What is Ad Refresh?
The process of Ad Refresh is refreshing ads to serve new ads to users while they are visiting a specific web page. From the publisher’s side of view, this allows them to increase the number of ad impressions served to users in a single session based on a specific preset trigger. Triggers and Implementation Triggers […]
What is Header Bidding? – A Guide
Header bidding often referred to as advance bidding or pre-bidding, is a programmatic approach to selling inventory to multiple ad exchanges at once before calling their ad servers. Publishers can now increase their revenue even more through header bidding thanks to programmatic advertising. How does Header Bidding work? Header bidding begins with a script inserted […]
WHAT IS: CCPA, GDPR, CMP
In this article, we will learn about CCPA, GDPR, and CMP. The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that states how businesses all over the world are allowed to handle the personal information (PI) of California residents. CCPA threshold for Businesses CCPA applies to any for-profit business in the world […]