What is Ad Viewability: A Detailed Diagnosis
Over the last few years, Ad Viewability has become one of the key factors in the ad tech industry. For a long time, it was considered a buy-side metric: Advertisers want to make sure that their ads are seen and their campaigns are performing as expected. Ad viewability is able to directly affect the publisher’s […]
Key Metrics in Digital Marketing: Track everyday Digital Marketing Activities
It is possible to track all different kinds of digital marketing operations using digital metrics. Learn more about the metrics in digital marketing in this article. What are Ad Requests? An ad request is a message that the user’s browser sends to the ad server asking the publisher to show an advertisement. When a user […]
Definition: Invalid Traffic (IVT)
Invalid traffic also known as IVT are the malicious bots, views and clicks on ads that increases conversion numbers resulting inflation on advertiser’s cost. As publishers pay third-party audiences to artificially boost their traffic numbers, these bots take control of this audience and increase the conversion As the network expands so does the probability to […]
Programmatic Advertising: Everything you need to know about it
With millions of people using digital platforms like websites and apps, advertisers have more options to reach their target audiences. The task at hand is to choose the best platform for advertising on these channels. Here’s where programmatic advertising comes in. What is Programmatic Advertising? Using automated technology to purchase media is what distinguishes programmatic […]