eRGADX and Double Verify Join Forces! However, with this, increased opportunity comes an increased risk of ad fraud and other types of invalid traffic. This is where Double Verify comes in – as a leading provider of digital media measurement software.
What is DoubleVerify?
DoubleVerify is a software platform that provides solutions for ad verification, viewability, brand safety, and fraud detection. The company was founded in 2008 and has since become one of the leading players in the ad tech industry.
How does Double Verify work?
Double Verify uses a combination of technology and human expertise to detect and prevent fraudulent and invalid traffic.
Some of the key features of Double Verify’s platform include:
Fraud Detection – Double Verify’s fraud detection capabilities help advertisers identify and block fraudulent traffic.
Viewability Measurement – DoubleVerify’s viewability measurement tools help advertisers ensure their ads are being seen by real human audiences.
Brand Safety – Double Verify’s brand safety tools help advertisers ensure their ads are not appearing on websites or in content that could damage their brand reputation.
Ad Verification – DoubleVerify’s ad verification tools provide advertisers with a comprehensive view of their digital advertising campaigns.
Want to know about DOOH (Display Out Of Home)
Why use Double Verify?
There are several reasons why advertisers choose to use Double Verify to ensure the success of their digital advertising campaigns:
Advanced Technology – Double Verify’s platform uses cutting-edge technology, including machine learning and artificial intelligence.
Comprehensive Coverage – Double Verify’s platform integrates with a variety of ad exchanges, ad networks, and DSPs to provide advertisers with a comprehensive view of their digital advertising campaigns.
Human Expertise – Double Verify’s team includes some of the most experienced and knowledgeable experts in the ad tech industry.
Brand Safety – DoubleVerify’s brand safety tools help advertisers ensure their ads are appearing in safe and suitable environments, protecting their brand reputation.
Digital advertising can be a complex and challenging landscape for advertisers, with the risk of ad fraud and other types of invalid traffic.
DoubleVerify’s platform provides advertisers with the tools and expertise they need to ensure their campaigns are reaching real human audiences and meeting their objectives.
DoubleVerify is a valuable partner for any advertiser looking to get the most out of their digital advertising campaigns.